Welcome to the Battle of the Challengers!
When the first challenger banks hit the market in the early to mid-2010s, nobody had experienced anything like them before.
Account opening in under 48 hours? No queues or paper forms to fill in? Instant payment notifications on your phone?
Woah! Where do I sign up?
The landscape is very different in 2020.
In the UK, one in four people under 37 now use a challenger bank. And the global challenger bank market worth is on its way to reaching $578 billions by 2027.
But like traditional banks, not all challengers have progressed at the same pace or meet the high bar the trailblazers set almost a decade ago. So we started asking ourselves: who are the leaders? And, more importantly, what has propelled them to the front of the pack?
Our Battle of the Challenger Banks series is an attempt to answer these questions.
We’ll be using our market intelligence platform FinTech Insights to look into a different aspect of how challengers do what they do and reporting our findings.
Ready to dive in?
But, wait a second.
Who are these challengers we speak of? What makes them “challengers” as opposed to traditional banks?
We had a pretty heated discussion at Scientia HQ. But we finally settled on a few criteria.
For us, a challenger bank is:
- Digital-only, with no physical branches
- Small to medium in size
- Tech-first and focused on removing as much friction as possible from the user experience
- Fun, approachable, and maybe a dash quirky - just like their Debit Cards
Challenger banks do what traditional banks do, except they promise to do it better, faster, and more transparently. They’re more accessible and offer a smoother user experience. They have clear fee structures. And their savings and investment products tend to have higher interest rates than what you’d get from traditional banks.
In short, challenger banks work hard to make banking a pleasure, instead of an experience you break out in a cold sweat just thinking about.
Meet our contestants
We’ve picked six prize fighters to kick off our battle of the challengers. They are:
N26 — Berlin-based challenger founded in 2013
Revolut — best-known for its incredibly low exchange rates; Revolut now operates in the EEA, Switzerland, Canada, the US, Australia, Japan, and Singapore
Starling — the only challenger on this list to offer both personal and business bank accounts free of charge
Monese — Founder Norris Koppel created Monese in 2015 when he learned he couldn’t open a bank account because, as someone new to the UK, he didn’t have local proof of address
bunq — Billed the “bank of the free”, bunq lets you invest money in ethical funds and plant trees to offset your carbon footprint
We'll be adding more Challengers to our list as we go.
How it works
We’ll be running our challengers through our digital research platform, FinTech Insights, to analyze their digital platforms, features, and overall user experience to uncover their strengths and weaknesses.
We’ll focus on:
- How easy it is to sign up and open an account
- How they’ve digitized compliance processes like know-your-customer checks
- Unique features and innovative implementations
- Friction points in the user journey
- Use case score — an evaluation of how easy or hard it is for a customer to carry out typical online banking tasks like sending money to a contact or ordering a new card
Let the battle begin...
So here we are.
The stage is set, and the contestants are all lined up and raring to go. It’s time for the first round: customer onboarding and e-KYC checks.
Who is going to snag the win?
Do you wanna see where get our data? See how you stand in the market and where your competitors are? Request a free demo of FinTech Insights and discover how!
Ready to go into battle? Read more about the ongoing battles below.